The short answer: yes!

A DBA and a Trademark are very different things.

And they help you start + grow your business in different ways.

Here’s how it works:

1. A DBA Means You’re A Business

A DBA tells your city or county that you’re “Doing Business As” a brand name.

It’s important because it may be required to run your business in a city or county.

But it doesn’t protect your brand at all.

It’s true that people in your city can’t use the exact same brand name as you.

But people in your city can use really similar brands.

And people in other cities can…


Instagram is so important to your business.

But it’s scary to put your brand out there when you know it could be copied.

You built this brand. You don’t want someone else stealing it.

Luckily, there are a few easy ways to protect your brand on Instagram…

1. Trademark It

The best thing you can do is trademark your brand.

A trademark is the exclusive right to use your company name, logo, or tagline.

It means that you are the only one who can use your brand.

Once your business starts doing well, you’ll see companies popping up on Insta with similar branding…


There are so many businesses right now.

That means there are so many businesses filing trademarks.

If someone else files a trademark for your brand:

  1. You’ll have to fight to continue using your brand.
  2. Your trademark application will likely be denied, which means you can’t stop copycats.
  3. You may even have to rebrand.

You need to trademark your name before someone else does.

But there are certain industries that are filling up fast.

It’s harder and harder to protect your brand in these areas…

10 Popular Industries

  1. Apparel
  2. Bath + Body
  3. Social Media/Marketing
  4. Podcast/Blog
  5. Online Courses, Retreats, Conferences
  6. Health + Wellness
  7. Personal Development

Have you received a Trademark Office Action?

It’s actually pretty common: 84% of applications receive at least one Office Action.

Your application can be denied for a lot of reasons:

We’ve been successful at overcoming all of these denials.

We’ve fixed denials based on likelihood of confusion, descriptiveness, disclaimers, surnames, specimens, identification of goods, foreign translation requirements, and prior pending applications.

Here are our top tips:

Prove It

An Office Action means that the Trademark Office cannot approve your application at this time.

We don’t view this as an outright denial.

We view this as an opportunity to prove that your application…


Copycats are the worst.

It’s a name, logo, tagline, or aesthetic that’s a little too inspired by your brand.

It’s so frustrating and annoying to deal with copycats.

But there’s actually a pretty easy way to handle them…

1. Learn About Them

The first thing to do is learn all about them.

Visit their website and social media pages.

You’ll want to find out:

Write all of this down. You may also want to take screenshots.

2. Are They Too Similar?

Next, you’ll want to review whether the new brand is too similar.

They’re probably too similar if they meet these three conditions…

They Sound or Look Similar, and


Congrats! You’re the proud owner of a trademark!

You made a smart decision to own your brand.

You don’t have to worry about copycats or rebrands.

But you do have to keep your trademark in good standing.

Here’s what you need to know…

1. Add a Trademark Symbol

You need to add the ® symbol to the upper right corner of your mark.

This lets the world know that your brand is protected.

It also makes it easier to show someone copied you with a similar brand.

You’ll want to add the symbol to the mark on your website and social media.

2. Use it Continuously + Consistently

You’ll need to…

Sprout Law

A law firm for women. We help women founders protect their brands with trademarks, copyrights, and contracts

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store